MOTOWN GARMENT COLLECTION

We were approached to create a line of apparel for Motown Records. The first in a series of releases, this collection represents core Motown artists and iconography both past and present. The graphics are made up of original illustrations, as well as reimagined material from the Motown archives. Two designs have been released, but six others were created and will be released soon, so stay tuned for updates.

ROLE:  DESIGN, ART DIRECTION, ILLUSTRATION
CLIENT:   MOTOWN RECORDS
STUDIO:   DOUBLEDAY & CARTWRIGHT
CREATIVE DIRECTION :  PETE CHRISTOFFERSON