LEBRON JAMES: THE GENEALOGY OF AIR

In order help to celebrate Lebron James's illustrious career, and the launch of the groundbreaking Lebron 17s, I worked with Nike to help design an elaborate piece called "The Genealogy of Air". The graphic system, genealogy, and typeface was developed by Fisk, and I worked with Nike to further refine and execute the system. The piece documents the evolution of Nike Air technology in Lebron's signature footwear line along with the milestones of his hall of fame career, starting from the Lebron 01 release. The expansive infographic is packed with technical drawings, technology diagrams, color inspiration, and narrative spot illustrations.

CLIENT:   NIKE
ROLE:   GRAPHIC DESIGN
CREATIVE DIRECTION :  KIMOU MEYER
GRAPHIC SYSTEM, GENEALOGY AND TYPEFACE :   FISK
ILLUSTRATION:   STEPHEN HAWKER & YAIA
WRITING:   DUDLEY VERSACI & BEN DETRICK